The Benefits of Search Engine Optimisation (SEO)

By October 8, 2009Uncategorized

Search engine optimization (SEO) can be a daunting process to learn for any person who is unfamiliar with it.

However, this process is one of the more important skills that you must learn and master if you plan on making some money on your online site or business. This seems like a tall order for a novice in the whole SEO game, but fortunately for you, there are a couple of things that you can learn about that can help you understand, and hopefully implement, the entire process to help improve your site’s ranking.

What is SEO?

Search Engine Optimization is an important skill that will allow your website to get better rankings in search engines, such as Google, thereby making it easier for people to discover it. There are a lot of techniques and processes involved in SEO, which is why learning how it works first of all is the most important first step that you must take.

Basically, SEO helps online sites, or online businesses, increase their exposure on the web by making them easier to find through the search engine’s indexing software. It mates it easier to direct traffic to your site and business, improving your chances of receiving a steady stream of visitors to your website.

How is your site or page ranked?

Before your website can make full use of SEO, you must first get it indexed by search engines. How this works is that search engines find your website through the use of different indexing programs, such as crawlers or spiders that basically follow all links that lead to your site or page.

After this, your site or page will be analyzed and indexed based on algorithms and criteria set by the search engines, thereby giving your site its ranking. This can be achieved through effective link building, which requires you to create connections to other sites that have similar contents to that of your site.

Benefits of SEO for your site

One of the more obvious benefits of SEO is that It can help improve your site’s web ranking in search engines, thereby increasing the amount of web traffic that you website can generate. Since your site is now easier to locate in the web, it is a safe bet that there will be a significant change in the amount of visits from potential customers that your site can get. Keep in mind that making your site easier to find makes a whole lot of difference for your business’ survival, especially for those based online.

Avoid Black Hat SEO

Black Hat SEO is a form of Search Engine SPAM, and is one way of getting traffic directed to your website. However, this type of method will only work for a short period of time, and will ultimately lead to your site’s failure because the search engines will de-index your site.

This type of method works by literally tricking traffic to get redirected to your site through the use of some deceptive techniques, which directs “actual” visitors to the real content, and search engine spiders to keyword rich content.

Initially, this can generate some traffic to your site, but it will create some problems later on for your site, and if you choose not to do it right the first time, you’ll end up paying for it one way or another !

Learning how the entire SEO system works is your first step on managing your website’s ranking, especially if you are a beginner. Understanding how SEO works can help you determine the next steps you need to take in order to turn your online business into a complete success.