The better optimized a website is, the higher the ranking it will receive from a search engines web crawlers, the higher its ranking the more traffic your website will have, the more traffic your website has the more profit your website will be able to generate.
The key is good internet search engine optimization.
Why is having a high ranking so important to the future success of your online business?
Studies have shown that consumers seldom look at websites that don’t rank a spot on of the first two pages the search engines displays.
Websites that receive a ranking that places them on the second page (or any other pages after that) see a significantly lower amount of traffic at their websites then one that is ranked on the second page. There is even a staggering difference between the first and second page. In the world of e-commerce, ranking and strong search engine optimization is everything.
At first search engine optimization may seem like a scary world full of big words like web crawlers, PageRank, Meta tags, and algorithms. You most likely never heard of any of these things before.
A quick internet search of the world algorithm doesn’t help; all you got was a printout of strange symbols and numbers arranged in complex algebraic equations.
Sit back, take a deep breath, and try to relax.
Search engine optimization is a lot simpler then you might think. Here’s some technical terms:
- PageRank is simply the program Google designed to search, index, and rank it registered webpage’s. PageRank operates on a link analysis algorithm. PageRank is credited for Google’s incredible success.
- Web crawlers are tools search engines use to browse the World Wide Web in a methodical, automated manner. When web crawlers are browsing websites they are looking for algorithms.
- Meta tags are special HTML tags that provide information to about a web page. Meta tags are written directly into the title tag, keywords, description and other “under the page” locations, and are only visible to the search engine.
The reality of search engine optimization is that you can start to optimize your website without any knowledge at all of the technical stuff involved in search engine optimization.
Simply, the very first step in designing a website that is going to be well ranked by the search engines is to create a content rich site.
What this means is that you must enter as much information about your product into your website as you possibly can.
Fill your site with keywords that will attract the web crawler’s attention based around your product or service, and you can’t go wrong.