Some people follow the book accurately when it comes to SEO.
However there are 4 common myths that may be detrimental to your understanding of the whole Search Engine Optimisation process.
Some of the approaches that used to be effective before may no longer be useful today, since the market and search engine crawlers are smarter. Let’s debunk some of the basic myths and make the necessary improvements in your site to boost sales for long.
Myth #1 : SEO Involves Techniques That Fool Search Engines
Fooling search engines mean that you are also fooling human users.
Real SEO techniques involve more than just optimizing content, using marketing schemes and getting additional links. A number of tactics can be used depending on the people that you are attracting to your site.
Some of the useful strategies that can be used for SEO to last a long time may also include: competitive analysis, search marketing strategy, keyword analysis, web design, user experience, creative copy writing, ongoing link building, HTML code optimization, ongoing content development, web analytics and conversion analysis.
Myth #2 : Search Engines Aren’t Used That Much
Based on research, around 4.9 billion searches are done every month by 133 million unique searchers.
Search engines have become one of the most common tools used for people to gain information. The majority of internet users rely on search engines to get to different web sites, pages and companies. Search engines lead you to different online businesses and shops where you can find the information or product that you need.
You need to determine how useful and relevant your content is in the market, then aim on becoming an authority in the industry.
Myth #3 : SEO Doesn’t Work Because You Do Not Have Many Visitors
Keep in mind that SEO doesn’t promise instant and significant results.
You have to use the different marketing tools and strategies together with the approaches and SEO to make everything work together. Experts recommend that you spend about 6 months after the implementation phase to evaluate the results of SEO.
You also have to ensure that your web site can back up all the methods you have incorporated. If your site is not easy to navigate, does not have sound and unique content and is not relevant to the people you are targeting, then your SEO efforts will be rendered useless.
Myth #4 : SEO Happens Only Once
SEO takes time to develop and you need to evaluate and assess each approach to determine if it should be improved. Search engines view about 100 to 200 factors or signals to know its relevance as well as decide how to categorized search results. You have to give SEO constant attention because there are several other sites and pages that also promise unique content, entertaining media and other tools to entice the target market.
Always brainstorm on how you can further improve your techniques like integrating with other offline and online marketing, creating new content, building new links and refining your optimization approaches. If you have spent some time, money and effort creating the groundwork for your SEO, you have to ensure that operations continue to function and drive the right clients into your web site. SEO is not a one – time event. It needs to be refined every now and then, weekly is best.
Conclusion
SEO is an ongoing process that takes time and dedication to develop. You don’t have to believe everything that is written on SEO, but some of the essentials remain.
One of those essentials is getting quality backlinks to your site.
If you can write a simple article to distribute to article directories on the internet, then you can start building your own backlinks without effort in a very short space of time.
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