SEO Just Got Easier!
SEO stands for Search Engine Optimization. It’s the process of getting your website ranked on the first page of Google, Yahoo, Bing, etc…
Practicing SEO means getting your website to rank top in the organic search engine result “for a particular keyword phrase” so as to get endless flow of free traffic to your website.
Imagine if you sell gifts, and you rank #1 in Google’s search result for “buy cheap Christmas presents”. What can that do to your sales?
Different search engines have different search algorithm. In the SEO industry, we are mainly concerned about getting top ranking in Google because Googles owns more than 80% of the search engine market share.
Notice that I quote the phrase “for a particular keyword phrase”? Before you even think about SEO, you must first know what keyword phrase you want to get your web page to ranked for. This is why keyword research and backlinks to your website are vitally important.
How to get your website rank top for a particular keyword phrase in Google?
Technically, you can get any web page (not just website) into the first page of Google by building lots of backlinks to that web page using THAT particular keyword phrase as the anchor text.
For example, if you want to rank top for the keyword phrase “buy cheap Christmas presents”, you need to have lots of backlinks to your web page using “buy cheap Christmas presents” as the anchor text.
By the way, do you notice that I always use the word “web page” instead of “website”?
Google views every web page as independent content, meaning technically, if you have a website about dog, you can add a web page about stomach pain and get that web page to rank top for stomach pain, even though your website is about dog!
Don’t agree? Just look at Wikipedia.com and Ezinearticles.com. They have articles in all kinds of categories. But almost all of them are ranking well in Google.
Other important factors besides backlinks
Technically, it is possible to bulldoze your way to the first page of Google simply by building enormous amount of SEO backlinks to your web page, disregarding all other SEO factors. But you really need enormous amount of backlinks, probably 100 times more than your closest competitor.
Think of SEO as a scoring system. If you don’t practice all other SEO techniques and simply build SEO backlinks, it will be as if you score 0 for all other fields on the score card and to beat your competitors, your backlink score alone has to be higher than your competitors’ total score.
On the other hand, if you score well on ‘other SEO factors’ at the same time, you don’t have to build that many backlinks. And the ‘other SEO factors’ are definitely easier to accomplish than link building.
The “other SEO factors” are:
#1 – The title tag
In a html source code, a title tag looks something like this:
<title>Title of your web page</title>
If you want to optimize for “buy cheap Christmas presents”, you must include “buy cheap Christmas presents” in the title tag, as near to the starting line as possible.
#2 – Keywords in the description meta tag
In a html source code, a description meta tag looks something like this:
<meta name=”Description” content=”Your Description About The Page.”>
If you want to optimize for “buy cheap Christmas presents”, you must include “buy cheap Christmas presents” in the description meta tag, as near to the starting line as possible.
#3 – Keywords in the url
The best is to have a website named buycheapChristmaspresents.com. But if you have many keywords to optimize, buying a domain name for each of them can be very costly. If so, you should at least name the web page as yourdomain.com/buy-cheap-Christmas-presents.html
#4 – Keywords within the content
If you want to optimize for “buy cheap Christmas presents”, try to include “buy cheap Christmas presents” at least once in the first paragraph, once in the last paragraph and a few within the content.
There is no strict rule on this but minimally, you should include the exact keyword at least once in the entire content.
#5 – Website authority
If you have been reading up on SEO, you must have heard of Authority Site. The idea is if your site is an Authority Site, the search engine will send tons of traffic for all kinds of keyword phrases to you, pretty much like what Wikipedia and Ezinearticles have established now.
Website authority is at domain level. Meaning if your domain is an authority site, all other web pages in this domain will benefit.
2 important factors that affect website authority are:
1) The age of the site
There is nothing you can do with the age of your site. You just have to be patience, and you need to have a long term vision for your website. Don’t build one site, chuck it away after 3 months and start another one.
2) The amount of backlinks to the homepage and internal pages, especially backlinks from other authority sites.
The difference between SEO backlinks (as discussed earlier) and backlinks for site authority (as mentioned here) is that the former is keyword specific, i.e., you have to include the keywords in the anchor text. For backlinks to boost site authority, any dofollow backlink will count. They can be keyword-specific anchor link or simply a URL link. Of course, all the SEO backlinks that you’ve established will help to boost your site authority.
Don’t just rely on ezArticleLink system. Try to build more backlinks, at least to the homepage, using other link building strategies. (For a detailed list of other link building methods, read this.)
Fundamentally, that’s all you need to know about SEO. I’m serious! Armed with these basic knowledge, I already gained hundreds of top positions in Google.
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Article Courtesy of EZLinkArticleSystem.
Blogging for Business
Build your own profitable blog to boost your business profits, read more by clicking the picture above.
Thank God, a lot of businesses now have an online presence.
With an internet business, your service or products can reach different parts of the world – which means that your website can attract traffic for your business. In order to establish an online presence, blogging for business is of utmost importance for today and in the years to come.
Here are some useful blog tips that you can incorporate in your internet business :
- You must learn to use the right keywords – all the contents of your blogs should have the right or appropriate keywords. Effective blogging can also place your internet business among the top searches in the results of search engines.
- If you plan to use blogs for your internet business, you must be able to make posts regularly.Sporadic bloggers have no place on the net and so if you want your efforts to be rewarded, make sure that you post blogs frequently. If you forget to make posts, your blogs will not be very effective for your internet business.
- Your blogging efforts will be rewarded if the content is interesting. Through effective blogging, you can establish a good reputation for your business; and not only that, you can shout to the world your business expertise. If you want to gain a positive reputation, make sure that you post interesting blogs that are related to your business.
- Back links are valuable – to promote your business through the use of blogs, you have to give importance to back links. The blog post contents should be able to incorporate appropriate back links. By doing so, you can attract much traffic to your website in a more effective manner. You can get back links to your website by asking other bloggers to link to your blog, or make a comment on your site (or on their site).
Those are some simple tips that you can use for blogging. Indeed, blogging can be very useful for online business but only if you can post effective blogs.
At present, many owners of online businesses are now making use of blogs to promote their products and services. If you want to become successful online and at the same time a successful owner of a business, blogging can an effective method of getting your message or product out there.
Some say that blogs are not that hard to compose. To some individuals, it may be their way to share their personal experiences and everyday life. But according to some expert bloggers, you also need to consider the interests of the readers and online researchers. Remember that once you start posting blogs in your business website, you have to post frequently (at least once or twice a week) so that your customers and readers will not forget you or your business.
So what are you waiting for? Learn to make blogs now and become an effective blogger. Your business will surely benefit from the blogs that you post. If you want to learn more about effective blogging for business, you can easily conduct researches online because you can find a wealth of information there.
Blogging for business is one of the most effective means of making your business a success. Start making blogs now and you will profit in the future!
Designing A Web Crawler Friendly Web Site
The most successful online businesses all have one thing in common. They all knew how to make search engine optimization work for them.
Search engine optimization is the art and science of making websites attractive to the internet’s search engines. The first step in successfully achieving stellar search engine optimization is to lure search engine’s web crawlers to your website. Web crawlers are computer programs that the search engines use gather data and index information from the websites. The information the web crawlers gather is used to determine the ranking of a webpage.
One of the fastest ways to hamper a web crawler is to construct a website that has frames. Most search engines have crawlers that can’t penetrate the frames, if they can’t get into a webpage to read it then that webpage remains unindexed and unranked. Two search engines, Google and Inktome, have web crawlers that are capable of penetrating frames. Before submitting your website to a search engine do some research and find out if they have a crawler that is incapable of penetrating any frames.
If you have written frames into your URL it will probably be worth your effort to go back and rewrite your URL’s. Once you have rewritten your URLs you might be surprised to find that the new addresses are easier on humans as well as web crawlers, the frameless URLs are easier to type in documents as links and references.
Once you have rewritten your URL’s it is time to start submitting your website to search engines. Some webmasters like to use an automated search engine submission service. If you decide to go with the submission service you should be aware that there is likely to be a fee involved, the minimum fee is typically $100 dollars. This price should keep a few URLs on the search engines for a year, but for long term results you need to go beyond search engine submission services and develop your own search engine friendly site. Other webmasters like to avoid big fees by submitting their website to individual search engine on their own, but this can take a lot of time.
Once your webpage is submitted to a search engine you need to sit down and design a crawler page or more explicitly a site map. A crawler page is a webpage that contains nothing else expect links to every single page of your website. Use the title of each page as the as the link text. This will also give you some extra keywords that will help improve the ranking the crawlers assign to your website. Think of the crawler page as a site map to the rest of your website.
Typically, the crawler page won’t appear in the search results. This happens because the page doesn’t have enough text for the crawlers to give that individual page a high ranking, after all its nothing more then a portal to the rest of your site and your human users won’t need to use it. Don’t panic if it crawlers don’t instantly appear to index your website. There are a lot of websites available on the internet that need to be crawled, indexed, and then ranked. It can sometimes take up to three months for a web crawler to get to yours.