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Posts Tagged ‘off page optimisation’

Hi all

I would like to continue this week following on the the post about SEO and on-page optimisation. Before I do, there’s an extensive SEO research manual that can teach you much more about SEO, it’s called “Google Manipulator“. I’ve read it, and thoroughly enjoyed it. The author provides depth of insight to SEO using FREE Web 2.0 strategies, and once you’ve read it you’ll be kicking yourself saying “Aha! This is it!” I thoroughly recommend Google Manipulator if you want to get up to speed on SEO Strategies.

Off Page Keywords for Seach Engine Optimisation

SEO (ie. Search Engine Optimisation) is all about getting your site indexed in the search engines within the first 10 results. It’s even better if you get in the Top 3 results, but let’s just aim at the top 10.

As per my last post, you need to develop your site around keywords. If you’re not shooting for goals on the internet, then you’re really just shooting yourself in the foot.

You need to be specific.

Just ONE WORD can be the difference between success and failure for your site.

So you’re going to need to work out exactly WHAT is profitable and what ISN’T profitable for your niche. (I’ll cover exactly that in Part III of this subject, due in a week or so time).

Today, I want to share off-page SEO, and I’m assuming that you’ve got your keywords in mind.

Off page SEO are the links that come from external sources, not from keywords on your own page. Of course you need to design your site around keywords that are unique and that have a lot of search terms. But you’re also going to need to find the sites that you can link FROM that can enhance your PAGE RANK.

Notice that I said “Page Rank” not “traffic”. Your traffic will come from the Search Engines, not necessarily from sites that display your link. It’s important to have your link on external sites, but I find that my traffic doesn’t usually come from those sources.

Before I teach you how to get backlinks, there are a few important tips that you need to be aware of.

The most important factor is your LINK TEXT. This is the text that is shown in a HTML page that leads to a link.

For example, my site has a page: http://www.malignantmesothilioma.info/Pleural_Mesothilioma.html

I want to link from another website to the above page link. The LINK TEXT that I want to show is “Information About Pleural Mesothilioma”.

I would thus create a HTML link like:

<a href=”http://www.malignantmesothilioma.info/Pleural_Mesothilioma.html” target=”_blank”>Information About Pleural Mesothilioma</a>

You see the link text inserted just before the ending </a> tag. You will probably also see the text target=”_blank”. Do you know what that does ? It forces the link to be opened in a NEW WINDOW. If you want to use it, then just at it in to your sites so that you don’t lose people when they visit.

The link text should target your keywords, as well as the heading of your site. The key here, for the search engines, is CONSISTENCY !

Do it, and do it well. And the SE’s will reward you.

The OTHER important factor that you need to include is to find sites that have a high page rank that is related to your niche keyword(s). Get that right, and you’re home and hosed.

How To Get Backlinks Using White Hat SEO

This part will help you 1000 fold to get traffic to your keyword based site. This should be a real eye opener for some — and this is the crux of Search Engine Optimisation. I call it “white Hat SEO” as opposed to Blackk Hat SEO (Search Engine’s will delist you if they find out you are using illegal techniques to get listed in their indexes !)

For a very comprehensive list, visit here. OK. Here’s the way I do it…

1. Distribute Articles

I use this all the time, and it works well.

It takes around 15 to 20 minutes to write an article, or 10 minutes to re-write a PLR article. All you need is just ONE article and you’re away.

I use a service called Article Marketer. It’s a great service. Look at these results. I wrote an article “Mesothilioma Symptoms – The “Sudden” Killer. You can see from the picture below that it has been distributed to 1,076 article directories between Jun17 and Jun 21.

View the article distribution in Yahoo here. And Google here. I’ve also posted the current results below.

Google shows 44 unique sites with my article (at the time of writing… this changes over time).

Yahoo boasts 745 sites with my article.

So … does article marketing work ?

It sure does. Although I don’t see much direct traffic from my articles, the site Page Rank increases, which in turn increases my KEYWORD TERMS. And that lists me higher in the search engines.

#2. Locate High Profile Blogs

I use Comment Hut which looks for blogs that allow you to post your own comments (and backlinks) to your site.

Awesome tool, I use it every so often. You run a campaign to look for blogs that have recent keywords about your topic, and that can have comments approved. You could do this manually through the Search Engines, but Comment Hut makes it oh so simple.

Make sure that your comments aren’t “SPAMMY” – so include your Name and email, as well as your search terms. There is a new form of Blog Spam called “COMMENT SPAM”, and blog masters are cracking down on it big time.

don’t be a loser – if you want to get your (relevant) comments on to their blog, make sure you include your REAL name, and then post your comments. Else it’s likely that your comments are going to get denied or deleted from the blog Administrator.

Got the idea ?

#3. Squidoo Lens Pages

I haven’t got time to list all the benefits of Squidoo right here, needless to say that Google LOVES Squidoo as the whole site is KEYWORD based. You can set up Unlimited Pages all around your selection of keywords. And then use your optimum keywords to link your pages together.

For instance my Malignant Mesothilioma is set up with lens pages from Squidoo, and I’ve more or less copied a few samples of my website pages (that were written from PLR) and uploaded them into Squidoo.

It’s real easy to do — just make sure your KEYWORDS are put into the Title Tags, Heading Tags, made BOLD or UNDERLINED, and as ALT Text within pictures. And then link 2 or more pages from your Squidoo Lens to your website.

It’s that easy. If Google Lens Squidooo, you should too !

#4. Social Bookmarking

This is a biggie, and thank God for Web 2.0 !

You need to get your links posted as Bookmarks into the Major Bookmark and Social Directories. Fortunately you don’t need to spenn 2+ hours creating accounts nowdays, like I did first up (yeah that was a reall killer for me !)

This can all be automated using Social Bookmark services, and you can be up and running within an hour or so. I personally use Bookmarking Demon, though they are going through an upgrade program right now and the next version (V4) will be available as bigger and better, they’ve promised.

There is also other software available (but I haven’t personally tested these yet!) They cost a lot more than Bookmarking Demon, but say that they do a considerably better job.

Or for FREE…

I set up Google Alerts to send me keyword based information about new sites and posts that contain my keywords. You can search for blog posts, as well as news services, and more ! I also use it to see where my domains are appearing on the web, and so I know who is promoting my services and who isn’t (nice trick eh ?!)

Or you could try the FREE Only Wire service and see how you get on. They post to 18 accounts, and you’ll need to create each account individually before you can start using the service.

Summary

I use a whole lot of other stuff, and some products I’ve never had the time to test out yet. But for your SEO experience and to get more pages linking toy our website, visit : alternative SEO Tools.