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Posts Tagged ‘mobile’

Recently there was a new product launch that educates you about Mobile Marketing.

This kid claims that Mobile Marketing is five times bigger than the internet … I don’t agree.

In fact, this figure is wildly inaccurate because he’s basing the number of mobile users worldwide to the number of people with an internet connection. Now he claims that there are five billion mobile users on the planet – well that’s a fairly big figure compared to the fact that there are less than seven billion people on the planet. In contrast, less than half the world’s population are in third world countries without access to mobile network services.

Further, of the “suggested” five billion mobile users, only a portion of these have handsets that are capable of receiving advertisements (primarily the Android and iPhone markets – the smart phones). This means that there is a much smaller pool than he’s talking about.

For a start he’s got his facts wrong – can we trust the rest of the rest of what he has to say or offer ?

OK, despite his efforts to set the record straight he does make a few good points.

• The opportunity for marketing to mobile users is virtually untapped
• The growth rate of smart phones is massive
• The ability to match the customer demographic to product potential is extremely high
• Mobile CPA offers can provide quick reward for little effort
• Low cost advertising brings the cost down
• Based on his experience, his report seems otherwise credible

So while I don’t totally agree with his stats, I certainly can agree that he will educate you to make the most of  Mobile Marketing.