This kid claims that Mobile Marketing is five times bigger than the internet … I don’t agree.

In fact, this figure is wildly inaccurate because he’s basing the number of mobile users worldwide to the number of people with an internet connection. Now he claims that there are five billion mobile users on the planet – well that’s a fairly big figure compared to the fact that there are less than seven billion people on the planet. In contrast, less than half the world’s population are in third world countries without access to mobile network services.

Further, of the “suggested” five billion mobile users, only a portion of these have handsets that are capable of receiving advertisements (primarily the Android and iPhone markets – the smart phones). This means that there is a much smaller pool than he’s talking about.

For a start he’s got his facts wrong – can we trust the rest of the rest of what he has to say or offer ?

OK, despite his efforts to set the record straight he does make a few good points.

• The opportunity for marketing to mobile users is virtually untapped
• The growth rate of smart phones is massive
• The ability to match the customer demographic to product potential is extremely high
• Mobile CPA offers can provide quick reward for little effort
• Low cost advertising brings the cost down
• Based on his experience, his report seems otherwise credible

So while I don’t totally agree with his stats, I certainly can agree that he will educate you to make the most of  Mobile Marketing.

It’s a site with high Domain Rank, (not just Page Rank), and has
these features:

- Popularity
- Inbound links based on merit
- People discuss
- Content is updated by massive numbers of users

Some examples of authority sites are Wikipedia and Squidoo.

Let’s look at Squidoo – it’s the easiest site to update of the two.

Having what’s called a “Squidoo Lens” can massively increase
traffic to your own website.

You simply sign up and create your own content, and link your
Squidoo lens to your website by making incoming links from it.

There are tons of simple plug ins that you can use at Squidoo
to make your lens unique, catchy, relevant.

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Take care and have fun !

Brad Smith