Sure Fire Web Newsblog

Archive for June, 2008

Hi all

I would like to continue this week following on the the post about SEO and on-page optimisation. Before I do, there’s an extensive SEO research manual that can teach you much more about SEO, it’s called “Google Manipulator“. I’ve read it, and thoroughly enjoyed it. The author provides depth of insight to SEO using FREE Web 2.0 strategies, and once you’ve read it you’ll be kicking yourself saying “Aha! This is it!” I thoroughly recommend Google Manipulator if you want to get up to speed on SEO Strategies.

Off Page Keywords for Seach Engine Optimisation

SEO (ie. Search Engine Optimisation) is all about getting your site indexed in the search engines within the first 10 results. It’s even better if you get in the Top 3 results, but let’s just aim at the top 10.

As per my last post, you need to develop your site around keywords. If you’re not shooting for goals on the internet, then you’re really just shooting yourself in the foot.

You need to be specific.

Just ONE WORD can be the difference between success and failure for your site.

So you’re going to need to work out exactly WHAT is profitable and what ISN’T profitable for your niche. (I’ll cover exactly that in Part III of this subject, due in a week or so time).

Today, I want to share off-page SEO, and I’m assuming that you’ve got your keywords in mind.

Off page SEO are the links that come from external sources, not from keywords on your own page. Of course you need to design your site around keywords that are unique and that have a lot of search terms. But you’re also going to need to find the sites that you can link FROM that can enhance your PAGE RANK.

Notice that I said “Page Rank” not “traffic”. Your traffic will come from the Search Engines, not necessarily from sites that display your link. It’s important to have your link on external sites, but I find that my traffic doesn’t usually come from those sources.

Before I teach you how to get backlinks, there are a few important tips that you need to be aware of.

The most important factor is your LINK TEXT. This is the text that is shown in a HTML page that leads to a link.

For example, my site has a page: http://www.malignantmesothilioma.info/Pleural_Mesothilioma.html

I want to link from another website to the above page link. The LINK TEXT that I want to show is “Information About Pleural Mesothilioma”.

I would thus create a HTML link like:

<a href=”http://www.malignantmesothilioma.info/Pleural_Mesothilioma.html” target=”_blank”>Information About Pleural Mesothilioma</a>

You see the link text inserted just before the ending </a> tag. You will probably also see the text target=”_blank”. Do you know what that does ? It forces the link to be opened in a NEW WINDOW. If you want to use it, then just at it in to your sites so that you don’t lose people when they visit.

The link text should target your keywords, as well as the heading of your site. The key here, for the search engines, is CONSISTENCY !

Do it, and do it well. And the SE’s will reward you.

The OTHER important factor that you need to include is to find sites that have a high page rank that is related to your niche keyword(s). Get that right, and you’re home and hosed.

How To Get Backlinks Using White Hat SEO

This part will help you 1000 fold to get traffic to your keyword based site. This should be a real eye opener for some — and this is the crux of Search Engine Optimisation. I call it “white Hat SEO” as opposed to Blackk Hat SEO (Search Engine’s will delist you if they find out you are using illegal techniques to get listed in their indexes !)

For a very comprehensive list, visit here. OK. Here’s the way I do it…

1. Distribute Articles

I use this all the time, and it works well.

It takes around 15 to 20 minutes to write an article, or 10 minutes to re-write a PLR article. All you need is just ONE article and you’re away.

I use a service called Article Marketer. It’s a great service. Look at these results. I wrote an article “Mesothilioma Symptoms – The “Sudden” Killer. You can see from the picture below that it has been distributed to 1,076 article directories between Jun17 and Jun 21.

View the article distribution in Yahoo here. And Google here. I’ve also posted the current results below.

Google shows 44 unique sites with my article (at the time of writing… this changes over time).

Yahoo boasts 745 sites with my article.

So … does article marketing work ?

It sure does. Although I don’t see much direct traffic from my articles, the site Page Rank increases, which in turn increases my KEYWORD TERMS. And that lists me higher in the search engines.

#2. Locate High Profile Blogs

I use Comment Hut which looks for blogs that allow you to post your own comments (and backlinks) to your site.

Awesome tool, I use it every so often. You run a campaign to look for blogs that have recent keywords about your topic, and that can have comments approved. You could do this manually through the Search Engines, but Comment Hut makes it oh so simple.

Make sure that your comments aren’t “SPAMMY” – so include your Name and email, as well as your search terms. There is a new form of Blog Spam called “COMMENT SPAM”, and blog masters are cracking down on it big time.

don’t be a loser – if you want to get your (relevant) comments on to their blog, make sure you include your REAL name, and then post your comments. Else it’s likely that your comments are going to get denied or deleted from the blog Administrator.

Got the idea ?

#3. Squidoo Lens Pages

I haven’t got time to list all the benefits of Squidoo right here, needless to say that Google LOVES Squidoo as the whole site is KEYWORD based. You can set up Unlimited Pages all around your selection of keywords. And then use your optimum keywords to link your pages together.

For instance my Malignant Mesothilioma is set up with lens pages from Squidoo, and I’ve more or less copied a few samples of my website pages (that were written from PLR) and uploaded them into Squidoo.

It’s real easy to do — just make sure your KEYWORDS are put into the Title Tags, Heading Tags, made BOLD or UNDERLINED, and as ALT Text within pictures. And then link 2 or more pages from your Squidoo Lens to your website.

It’s that easy. If Google Lens Squidooo, you should too !

#4. Social Bookmarking

This is a biggie, and thank God for Web 2.0 !

You need to get your links posted as Bookmarks into the Major Bookmark and Social Directories. Fortunately you don’t need to spenn 2+ hours creating accounts nowdays, like I did first up (yeah that was a reall killer for me !)

This can all be automated using Social Bookmark services, and you can be up and running within an hour or so. I personally use Bookmarking Demon, though they are going through an upgrade program right now and the next version (V4) will be available as bigger and better, they’ve promised.

There is also other software available (but I haven’t personally tested these yet!) They cost a lot more than Bookmarking Demon, but say that they do a considerably better job.

Or for FREE…

I set up Google Alerts to send me keyword based information about new sites and posts that contain my keywords. You can search for blog posts, as well as news services, and more ! I also use it to see where my domains are appearing on the web, and so I know who is promoting my services and who isn’t (nice trick eh ?!)

Or you could try the FREE Only Wire service and see how you get on. They post to 18 accounts, and you’ll need to create each account individually before you can start using the service.

Summary

I use a whole lot of other stuff, and some products I’ve never had the time to test out yet. But for your SEO experience and to get more pages linking toy our website, visit : alternative SEO Tools.

Some people have been asking me how to unsubscribe themself from mailing lists.

I want to help you further so that you can get back the freedom you deserve, so please read on.
Perhaps you’re on a ton of unwanted mail lists and don’t know how to get off.

Here’s a few tips to get off them, just in case it has never been described to you before:

#1. Unsubscribe links
- All emails from commercial sources should have an unsubscribe link at the bottom of each email.

Scroll down the email and see if there is a link that says “unsubscribe instructions” or similar. It should.

I teach you all about “best practise email” for internet marketers at:
http://thespamblockers.com/IMversion/

(It’s free, and you can even get PLR to it if you’re quick !)

#2. Reply to the Email
- This could be dangerous, as it might trigger a spam responder that collects your email address.
However some marketers that use their actual email address can be contacted via this method.

#3. Search the email contents
- I’d look for some form of contact that is included with the email that is sent. This is usually right at the end of the email itself, but it could also be right at the very top.

Search for a help desk contact point, or similar.

Or visit the domain that is mentioned in the email for any sort of contact point. If you find one, drop them a line requesting your email be removed.

#4. Go to the Authorities
- I’m not mentioning any here, you’re going to need to locate them yourself. But if you are on an unwanted mailing list, and have tried #1, #2, and #3 without success, then go to the SPAM police.

Outblaze is one source that you can go to. There are many more.

These guys allocate domains, or sending domains, to a blacklist, and if there are enough “positive” complaints, then the domain gets blacklisted.

This doesn’t stop the emails from being blocked 100%, but it will trigger the larger ISP’s to use their filtering services on these domains.

And hence it will limit spam sources.

#5. Contact the hosting provider.
- If you get to this point then you are getting serious. Make sure you’ve done steps 1-4 FIRST before you jump directly to this step.

This will particularly p**s the web host off if he/she gets their hosting shut down or off air.

OK, I know a lot of us are sick of SPAM, but don’t do #6. Leave that to the experts.

If your attempts to get yourself off the mail list fail, then contact their hosting provider, and provide the full details of the emails that you received from them. They may not act on just one request, but if there are many requests, then they are likely to take action.

In fact, I’ve lost hosting at Dreamhost Domains based on just ONE spam complaint — and this is from people on my Double opt In lists.

So don’t think that by running your emails legitimately that you’d be immune to taking a hit. Even if you aim to do the right thing, you could be up for having your domains suspended or revoked.

(I try my best to make myself 100% transparent to everyone on this topic.)

#6. Murder the SPAMMER
- You don’t need to go this far, but yes it has been done before!
http://www.theregister.co.uk/2005/07/26/russian_spammer_killed/

Obviously you’ve been ticked off way beyond control.
See a psychologist before you do anything rash…

Hope this helps you understand the way to get off mailing lists.

Take care !

Brad Smith

Hi everyone

If you’ve been following my blog lately, then you know that I’m serious about getting you into the niches rather than trying to build your own list of other internet marketers from Giveaway events (OK, I’m the Giveaway guy, I have to be up front with you !)

Now today’s lesson is sheer hands on teaching, so I hope you get a lot out of this. Ready to learn, and apply ? This is going to take a little while to set up, but read on – I charge $100 for this sort of info.

TARGETING KEYWORDS FOR SEARCH ENGINE OPTIMISATION

If you’re going to tap into the niches, then you’re going to need a list of keywords.

#1. Locate your keywords

This can be done in Word Tracker for FREE, or Keyword Elite as a PAID option. I’m using the example of mesothelioma (or I’ve gone for an abberatio nof that: malignant mesothilioma, and I’ve set up a new site to locate keywords for this niche.

If you’re looking for high paying keywords, then you could do, as I did, and search for them here. For now, here’s the FREE Tool from Wordtracker, and I use it all the time as well. This lists the average daily search volume for a particular keyword:

A good niche will have hundreds of searches on it. The base word “mesothelioma” does have that here, which is a good sign, but for this example I’m going for the misspelling, which is “mesothilioma”. I’ve picked up from Google that Adsense Advertisers (using the Google keyword tool) are willing to pay big bucks for the misspelling, not just the actual search phrase. Albeit said that there won’t be as many lookups for this search phrase compared to the actual one, but it sure pays big !

Using the other tool you can find out if there’s any money to be made from the niche – so see if your search term is a high paying keyword. This merely lines up with what we’ve found in Google Adsense tool anyway, so I’m happy with that.

This keyword pays a maximum of $50.75 a click when using the Search network (not bad eh?) with an avaerage of $20.11 per click. Now I’ve set my site up for adsense, and the click paying amount is likely to be a lot less, but that’s fine for now.

Now the really big questions is, “How many competing websites are there for this keyword?” For this, you can simply type the keyword into Google and let it spit out the results. There are just 13,300 results for the misspelling. That’s awesome. Anything under 10,000 competing results is fairly easy to optimise, as you’ll see in a second …

So … we’ve got a high paying keyword, with not much competition, and some indication of traffic. This is the perfect combination that you need to dominate a niche, based on keywords and “on page optimisation” alone.

What happens next ?

Well you build the site!

You can build it to chase to avenues: to chase the traffic, or to chase the dollars. I’d suggest that you chase the traffic first with the long tail keyword phrases. So in my example I’ve worked through the main keywords and applied some of the similar “normal” keyword phrases to the “misspelling” and built up search phrases to optimise web pages for my website.

eg. mesothilioma statistics, mesothilioma lawyers, etc.

Now next week I’ll aim to give you part two, but I want to reassure you that this is not going to be a waste of your time, if you follow these methods correctly. So here’s the proof:

1. I registered the domain on 24th May 2008

2. Google started to send me traffic on 24th May, the day I launched. You’ll see I’m in Australia, and there were clicks on the site from other parts of the world.

To save time, and speed up the process of keyword research I use Keyword elite. This can return THOUSANDS more keywords than the FREE Word Tracker keyword tool, in around 10 minutes.

Then, to determine if the keywords have much competition, I save HOURS by running project 4 in Keyword elite using the THOUSANDS of keywords it generates in project 1. This gives me the exact niches that I can target and ensure a Top #1-10 position easily.

Oh, did I say Top #1 position ?

You bet.

I achieved that in under 7 days using the “On Page Optimisation” techniques as well as some “Off Page Optimisation” techniques that I’ll show you next post.

Just search for the terms: mesothilioma statistics, and malignant mesothilioma. They come up to the top now Boy am I pleased.

And you can do it too. Try it.

Search for your niche. Learn what you need to learn and see what you can find.

All the best,

Brad Smith — Sure Fire Web