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What Would Be The Most Significant Thing That Will Make A Joint Venture Giveaway Successful For My List Building Efforts?
A JV giveaway event is a site operated by Internet marketers who agree to use their lists of subscribers to help build the email lists of all the members involved. By being involved in such an event every marketeer has the possibility to increase the size of their own email list by taking advantage of the joined power of all the other list owners who are taking part.
The way it works is each marketeer of the JV giveaway contributes one or more free products together with their squeeze pages they will be using to obtain new sign-ups. They then consent to email their email list on launch day promoting the giveaway and all the gifts being given away by other marketeers.
The single most important factor that will make a JV giveaway event a success for you, would obviously be - your gifts. A successful giveaway event (for you) would be a giveaway event where you built your list of subscribers. For that to take place you want people to sign up for your gifts. Therefore you need your contributions to be engaging for the people that enroll in the event as members.
What are the qualities your offers should have?
1) Uniqueness - Your gifts should be unique so they will stand out in the sea of gifts. How to make them unique? Look at the other items on this list.
2) Contemporary - Your gift should not be a worn out eBook from 2002.
3) Substance - Your offer must provide significant, useful information.
4) High quality graphics - People "shop" with their eyes. Make your graphics alluring, pleasant to look at and exciting.
5) Good copy - Create a "smart" sales copy that will grab them by their mouse clicking finger. You actually have to sell your offers twice:
A. At the gift list - You need a tempting title (some events limit it to 25 characters) and a brief, engaging copy (some events limit that to 500 or even 300 characters).
B. At the gift's squeeze page - this is similar to sales letter only instead of a "buy now" button you will have a sign up form.
6) Bonuses - You need to (yes, "must" - people have come to expect this) have bonuses on the download page. Please, add a few sound bonuses and not just the usual affiliate promotions.
7) Follow up - Follow up on your subscribers. Make it your own and offer more bonuses.
Conclusion
You need good marketing skills for your offers to generate the type of results you want. Invest in your offers and your list of subscribers will grow.
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